Exclusive: Kraft to launch Maxwell House cups for Keurig
Reuters – 7 minutes ago
NEW YORK (Reuters) - Kraft Foods Group Inc (KRFT.O) will soon sell Maxwell House and Gevalia single-serve coffee cups compatible with Green Mountain Coffee Roasters Inc's (GMCR) Keurig brewing system, a spokesman said on Thursday.
The cups will not be produced through a licensing agreement with Green Mountain, Kraft said.
(Reporting By Martinne Geller in New York)
Maxwell house coffee is crap. Peeps who buy Keurigs like quality coffee. Foldgers, Kroger and Maxwell ect house taste like meat flavored coffee. Those who splurge on coffee machines are not going to be a penny pincher on their coffee selection.
If Maxwell is not something I would consider as a Keurig owner. Sorry, I have tried their coffee before and always went back to Folgers. So these companies think they will be able to sway Keurig owners to switch to their low quality coffee just because it's available in a k-cup? Not a good bet..
NEW YORK (Reuters) - Kraft Foods Group Inc (KRFT.O) will soon sell Maxwell House and Gevalia single-serve coffee cups compatible with Keurig brewing systems, a spokesman said on Thursday, sending Keurig parent company Green Mountain Coffee Roasters Inc's (GMCR) shares down 2 percent.
The cups are not licensed by Keurig or affiliated in any way, said Kraft spokesman Basil Maglaris. That means that Green Mountain will not receive any royalties from their sale.
Maglaris said he expects the cups to be on U.S. retail shelves sometime in the next several months.
Green Mountain was not immediately available to comment.
Kraft also manufactures the Tassimo single-serve coffee system. Maglaris could not say whether the Keurig cups would cannibalize sales of Tassimo cups.
Green Mountain shares were down 41 cents, or 1.7 percent, at $21.70 on Nasdaq. Kraft shares were down 65 cents, or 1.4 percent, at $45.70 on the Nasdaq.
(Reporting By Martinne Geller in New York; Editing by Gerald E. McCormick)