Investors are worried that new competition will come in the market place and take away market share from GMCR. GMCR is the leader in their space and they will crush each one of them. This stock will be beck in mid 30s in 3 months time. They negotiated contraxt with Snapple and more other contracts will come its way down the road. Their patent expired but they will innovate and find other sources of revenue. If you are a long term inverstor, this is a profitable investment.