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Keurig Green Mountain, Inc. Message Board

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  • toonawish toonawish Oct 13, 2012 1:25 PM Flag

    GMCR has problem with Kraft producing k cup.

    You won't give your Timothy's up & neither will other loyal Maxwell House (or whatever traditionally brewed brand) coffee drinkers.

    Some people are lazy & that's the appeal of the Keurig machine.
    The Keurig design makes you feel like you're actually preparing an espresso/cappuccino (a subtle subliminal illusion...) but without all the mess of a real espresso/cappuccino machine.
    The fact that they offer a lot of tasty choices is of course a huge plus.

    I personally drink coffee made with a stove top percolator (sometimes Community - sometimes Chock Full O Nuts - sometimes a fine ground Brasilian called 3 Coracao.)
    I don't mind the mess & will only drink K-Cups when they are conveniently found in a hotel or office.

    IMHO Kraft's entries could achieve moderate success but will probably not be around long without a licensing agreement with GMCR (or SSUX) & a nice branding campaign.

    By the way; has anyone heard of Smuckers/Folgers parting ways with GMCR to do their own K-Cups?

    I will however continue to hold my GMCR at an average cost of $18 & change; until the Feb earnings report & possibly beyond...

    Sentiment: Buy

 
GMCR
138.10+0.62(+0.45%)11:11 AMEDT

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