Competition has been introduced & we'll see who the dominant player is (personally I believe in the 1st to market theory!)
We've got a few more years of high growth with GMCR (SJM/Folgers not making any noise & SBUX hedging their bets with continued GMCR relationship.)
Between strong licensing & international growth & the SEC problems being dealt with by management in a swift & sure manner (up, up, up...)
I was in a Starbucks yesterday & they didn't even have Verisimo's on display.
The manager said they were only putting them only in preferred stores & this one was at a Tanger outlet which was packed with customers (go figure?)
They did have a brochure for the Verisimo (why I'll never know) & between reading that & seeing the reviews on the machine I think it's an epic fail.
My sister has one of their old Barista machines & she & I love the resulting cup it produces.
I think they should stick to the traditional espresso/cappuccino maker segment (no worries for Keurig!)
Burger King jumps on the bandwagon with Seattle's Best (I guess Seattle's Best couldn't get a deal with GMCR.)
BK has such a fragmented menu (burritos - puleeeze - stick to your knitting/burgers BK!)
Granted the Cinnabon thing may attract a few early morning eat a cinnamon bun the size of a sofa customers with a cup of Seattle's best but I doubt it since all I ever see in there (research only; not to eat) is geezers with a cheap cup of Joe.
Looked at BB & Beyond, Target, Best Buy, Dillards, WalMart & saw Keurig up front & center with a smattering of lesser offerings & I believe that even IF someone buys a competing machine the majority will walk out with GMCR K-Cups to use in it...
Still long @ $17 and change & wishing the shorty's would make one more run down to those levels so I could load the truck down to the axels!