If going international could be profitable, they should be going out years ago. All markets are saturated now. It's simply too late to do this. And perhaps this is just a smoke screen before the management sell all their stock options.
They were having trouble keeping up with the US growth for years, now they are ahead of the game and can grow again. Shorts don't want to admit it, but they still have the best single cup brewer and coffees around. So let the growth begin. Round 2.