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I agree. When I looked at the charts on CNBC, it appeared to me that SBUX has limited upside whereas GMCR looks to be very undervalued. SBUX has a 28 PE and GMCR is at 11.
SBUX would be smart to abandon their single serve machine and go with GMCR's new machine. This way SBUX would be able to sell their pods in stores other than their own.