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Keurig Green Mountain, Inc. Message Board

  • ladytrader09 ladytrader09 Nov 27, 2012 5:08 PM Flag

    I'm a little confused!!! why is it that Green mountain is up when the net was up ONLY from K-Cup Sales

    why is it that Green mountain is up when the net was up ONLY from K-Cup Sales

    When FY12 gross margin declined to 32.9% from 34.1%????

    because now they will not have K-Cups revenue, so now GM will make less next year! Right?

    Green Mountain Coffee Fourth-Quarter Net Up 22% on K-Cup Sales

    Green Mountain says FY12 gross margin declined to 32.9% from 34.1%
    The higher gross margin in fiscal 2011 compared to fiscal 2012 primarily was due to demand-related investments in fiscal 2012, including the introduction of the Vue brewing system. This resulted in higher labor and overhead manufacturing costs associated with the ramp up in the Company’s manufacturing base. Unfavorable green coffee costs and an increase in single serve pack obsolescence also adversely impacted gross margin year over year.

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