Its crazy to think people are so lazy they will buy this disgusting coffee machines that green mountain makes. You can get much better quality buying beans and its so simple. I trade for a living and therefore drink coffee several times per day because I am in front of the computer screen a lot. I never drink gross coffee like Dunkin Doughnuts or sub par coffee like star bucks because I can make it for a fraction of the cost and its simple.
There will be an additional "4.5M this Qtr, joining another 18-20M IDIOTS" who have already bought the Keurig Brewers and who consume almost 8.5B + K-Cups p.a.
You are in the minority. Pls stick to your trading and unlike your opinion on the brewers and the coffee it makes, I sincerely hope that you are a successful trader.
By the way the is likely to report sales of $370M (4.5M brewers), $925M -K-Cups $ $110M for others and EPS $0.75 for the current Qtr.
If you were brewing a cup or two it would make sense to buy a keurig. It is a pretty good machine for what it does. A little pricy, but convenient. Making your own is better, but not as simple as popping a k-cup in the keurig. The world is too much in a rush to do that. Convenience is the name of the game. Have a Merry Christmas everyone.