Anybody else see this? I'd like to see more of this
Susan Kilsby, a director at Green Mountain Coffee Roasters (GMCR), bought 3,000 shares of the company's common stock on Aug. 27. Kilsby, who did not directly control any shares prior to the purchase, paid $84.83 per share for a total outlay of $256,398
Old news. David Mackay bought 1 million dollars worth of GMCR August 15th at $74.15. Why on earth would these insiders buy so much stock in this company if they believe it will fall in value (rhetorical question, Farly). There is only one reason why multiple officers in a company buy heavy commitment in shares....take a guess...
Could be part of LTI (long term incentive) plan. Typical plan states officer buys upto 1 x salary and gets X times that as grants over a period of time. A no brainer no matter what stock price is at purchase unless you expect a huge drop soon. Therefore this seems to indicate these officers at least don't think the drop will be soon or significant. They also don't get to place a price specific trade so it just gets placed on the close of a specific day. IMHO.