I don't think a lot of people realize the changes in leadership this company has had in the the last year. They have impressive backgrounds. If there were issues (financial, inventory etc) with this company in the past, I think the new leadership will resolve those and take this company to the next level.
Norman H. Wesley
Chairman of the Board of Directors
Norman H. Wesley joined GMCR’s Board of Directors in August 2012 and has served as Chairman since December 2012. Mr. Wesley is former CEO and Chairman of Fortune Brands, Inc.
John D. Hayes
John D. Hayes joined GMCR’s Board of Directors in July 2013. He has been Executive Vice President since May 1995 and Chief Marketing Officer of American Express since August 2003.
Brian P. Kelley
Brian Kelley joined GMCR as President, Chief Executive Officer and Director in December 2012 from The Coca-Cola Company where he was named President of Coca-Cola Refreshments in September 2012.
A.D. David Mackay
A.D. David Mackay joined GMCR’s Board of Directors in December 2012. Mr. Mackay served as the Chief Executive Officer of Kellogg Company from December 2006 to January 2011 and as its President from August 2003 to January 2011.
Susan Saltzbart Kilsby
Susan Saltzbart Kilsby joined GMCR’s Board of Directors in July 2013. She has served as a part-time Senior Advisor to Credit Suisse Group AG since 2009.
Robert A. Steele
Robert A. Steele joined GMCR’s Board of Directors in June 2013. Mr. Steele is the former Vice Chairman, Healthcare Strategy for The Proctor & Gamble Company.
Exactly...and the effects of a management change are not instant. Did the original insiders who started the company brilliantly get out of the way so management with different expertise could take this company to the next level?
You make one more argument against the shorts. Is the short interest really 9 days worth of shares? Does that mean that nearly 1/3 of the all shares are borrowed from owners like me by someone who thinks the current investors (like me) are going to sell them at a fireside price? Didn't that capitulation happen last year when original insiders who had no experience with the likes of Einhorn panicked? Help me understand what kind of investor (except a long hedge discussed below) would short these shares now? Where are the shares coming from for the shorts to cover?