There is no doubt in my mind that GMCR is becoming the big boy in the coffee market, especially the pods where they control 89% of the market. With licenses and expansion as well as upcoming share buybacks and dividend increases, this stock will take off. Add to that the remaining 18% of short holders who will be covering in the process. As the quarters come and as GMCR announces major growth and profits this stock will fly into the 400.00 range. An elite stock.