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Good point. We bought a TON of hansens a while back, but then sold it during the big drop a few months back. I like Hansen's but I think there are are couple of issues with the stock.
1) Management isn't responsive to shareholders. I called the company, and their rep several times to get info, but never got a response. I think this lack of shareholder responsiveness is one of the reasons Rondney and co. are being sued as part of the options scandal. HANS management isn't bad, in fact, its good, its just not really interested in shareholder accountability.
2) Hansens doesn't pay a divvy. I'm in grad school and am making no money, so I decided to buy into some high yeilders (AAV, PXV, PCU, PWI, etc.) to get more income while I'm in school.
3) I like Monster, but HANS has been challenged in growing their other products. Joker, Jamba Juice and Junion Juice, all of these other products are niche products or aren't as popular. Some of HANS brands like Blue Sky or Hansens Natural soda are big regionally or big among some demographics, but none of their products are as big as monster.
4) I can't complain too loudly, my wife and I made like 40,000 on HANS.