Sorry for posting a Hansen's Natural topic on the Hansen's Natural Board, but...
This morning I noticed at my local Wal-Mart [in SF Bay Area] that Monster had an entire top shelf row to itself about eight 4-packs wide. It had twice the shelf space of any other energy drink, including RB & RS. Before this Wal-mart only had three rows of the orignal 4-pack energy drink.
Five 4-pack rows were Monster energy with the various flavors and then three rows of Monster Java 4 packs, all three original flavors.
I wish they would get the three new Java flavors added too, but at least they are now starting to get the Javas into Wal-Mart - it can only help sales.
But, the Javas are right next to the Original energy drinks. I do not think this will cannabilize original energy drinks too much. The whole energy drink category is still growing fast.
I like seeing Amp Energy with Jr. it adds prestige to the energy group, but it does not seem to be selling very fast.
When does this stock go zoom, zoom again? The product still seems to be flying off the shelf.