Canada puts a jolt into Red Bull sales
Carves out place in mainstream of the industry at time when consumption in decline
GRANT ROBERTSON
00:00 EST Thursday, February 05, 2009
It used to be only for caffeine junkies, but energy drink Red Bull has carved out a place for itself in the mainstream of Canada's beverage industry at a time when soft-drink sales are losing their fizz.
Sales figures released yesterday by the Austrian maker of the high-octane energy drink show Canada has emerged as the one of the brand's fastest-growing markets, with sales increasing by a staggering 50 per cent last year.
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