Ask the people who shorted AH on amazon earnings. This is a big game played by big money. They go against the common thought, make you afraid to loose eventually. Look at Amazon now, back towards fundamentals and will touch lows of 205 or lower.
you are absolutly right. They played he same game with NFLX, JCP and many more. Look at the Kors today, 8 dollars drop from last week which is crazy and nobody knows the reason!. The whole market is pump and dump. I will short in every bump here, pretty sure this thing will be under 40, mid 30s in a month or so