A large grocery store in the Chicago area has Monster in a large open-face refrigerated case along with a lot of other drinks. Most of the Monster drinks are gone while the other drinks still have a lot left unsold. Monster belongs to the rarefied list of products that people love, like Apple. People camp out for 2 weeks to get the first iPhone update. There are blocks and blocks of people waiting in line in New York to get the new iPhone. Iphones fly out the doors. Monster flies off the shelves. Successful stock picking is not complicated. It's a no-brainer. Really.