I just spent most of the day doing resets of soft drinks, water, and energy drinks. I never thought I would see the day that a 10 door set had one door devoted to Pepsi and one to Coke and the others to energy drinks, water, power drinks etc.. As for as sales go, I don't think you know what you are talking about. We are having one of our best years and I saw the numbers from about 14 other states, so if you are trying to get people to sell on your news, I don't think you are giving good insight or information.
We have gained more space this year than we did last year and the really big operators that have good data are seeing that this is where the action is. The drinks are becoming more and more main stream and the Muscle Monster is starting to find it's niche. The teas are starting to pay big dividends as well. The Ultra Zero could be the #1 brand over the green sometime in early 2014 the wyay the trends are right now. The lesser brands are hanging in there on price and losing space.