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Garmin Ltd. Message Board

  • suziday suziday Dec 7, 2006 11:54 AM Flag

    Let's do the math

    NPD showed that there was a 670% increase in PND sales for the Black Friday week over the same period the prior year.
    Mio and Magellan discounted and took some market share.
    We will use an example in round numbers to make it simple.
    NPD data
    In 05 Garmin had 60%market share
    In 06 Garmin had 34%market share

    If we use an example of 100,000 units sold in 05 and multiply that time 670% we get 670,000 units sold in 06.
    If Garmin had 60% in 05 they would have sold 60,000 units.
    If Garmin had 34% in 06 they would have sold 227,800 units.
    That is "only" an increase of 294% without discounting the price. We know that the Magellan and Mio discounts have been reduced and that Garmin's market share is going back up from the 34%. If Garmin's sales remain above 200% above last year they will have a hell of a quarter. Someone is trying to steal your shares.

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