I just switched from a Motorola Droid to iPhone. All my family members now have an iPhone.
When my daughter takes a picture of my grand daughter, I immediately get sent a copy.
iPhone's have a longer life span. Older ones can be used as iPods and have good resale value.
There's something magical about Apple products.
When I buy a family member a new Apple product, they feel special.
I doubt they would get that same feeling with a non-Apple brand name.
One thing that's magical about Apple products is that used in a family of Apple products, they amplify each devices user-friendliness. I have a database & report presentation software platform (Bento by Filemaker, an Apple company), that operates on my iPhone, iPad, and MAC. Changes updated wirelessly. Seamless inoperability. Fast, painless graphics transfers. All software for $60. I haven't tried Apple TV, but likely some interesting capabilities there as well. If you make the switch, then it pays to go all in, with a MAC/MACbook as well. They work well together. Incidentally I started with the first MAC made (1984), then migrated to PC when it got long of tooth, and have returned to MAC over the last few years, now with a dead PC still on my desk. I don't miss it at all.