Garmin's new VIRB action camera could be a big winner for the company. It's going head-to-head with the super hot HERO helmet camera, creating a whole new world of action videos. Garmin's camera has a slightly different form factor - it's torpedo shaped and can be shoulder mounted vs. head or chest mounted (and handlebar mounted as well as anything else you can dream up). Check out some of the videos on Youtube taken with these devices. Astounding action shots. My nephew is a kamikaze skier and biker with frightening videos. Hope he survives to show his kids! I just noticed in my REI holiday catalog that Garmin and Hero have face to face full page spreads on their respective cameras. That's a good start, and if the review feedback is decent Garmin could get a nice revenue boost. It's right in Garmin's technical and marketing sweetspot, so it could take off. I would have bought it for my construction time lapse camera, but the shutter timer wasn't right (bought a Brinno instead - outstanding!).
Definitely cool stuff. Many of the kids on the ski hill have these things. One of the features of the Garmin cam, as I understand it, is that it uses the GPS technology to sense when you are standing in the lift line or riding the lift and it will shut down the recording function until you get moving again at the top of the mountain. I don't think it costs Garmin very much to add this kind of feature from its bag of tricks but it would cost GoPro a pantload to try to add such a function to its offering.