PPP Poll: Fox News Most Trusted TV News Source Five Years in a Row
Fox News is the most trusted news source in television, with 35 percent of Americans saying they have more confidence in the cable news channel than any other TV news channel, according to the latest poll.
This marks the fifth year in a row since Public Policy Polling began its annual survey on the most trusted TV news source that Fox News has taken the top spot. The survey of registered voters was taken Jan. 23-26 and has a 3.4 percent margin of error.
When it came to other news outlets, PBS and ABC News earned 14 percent each, with CNN getting 10 percent, CBS News nine percent, Comedy Central and MSNBC getting six percent each and NBC News in last place with three percent.
Precisely the same pollsters who confidently predicted "President Willard P. Robmney" until the actual election returns. Remember--the Willard folks actually thought they were going to win by about 4 points. Willard had to throw together a "I lost" speech with little notice.
95% of the remaining polls were pretty close except for one major outfit and it's hard to understand why they are eve in business, except for being the house Faux News pollster.
PPP doesn’t follow many of the industry’s best practices, like calling voters' cell phones; the firm only calls landlines. It discards hundreds of respondents in an unusual process known as “random deletion.” And because PPP's interviewers rely on lists of registered voters—rather than random digit dialing—and simply ask non-voters to hang up the phone, the firm can’t use census numbers to weight their sample, as many other pollsters do. This forces PPP to make more, and more subjective, judgments about just who will be voting.
After examining PPP’s polls from 2012 and conducting a lengthy exchange with PPP’s director, I've found that PPP withheld controversial elements of its methodology, to the extent it even has one, and treated its data inconsistently. The racial composition of PPP’s surveys was informed by whether respondents voted for Obama or John McCain in 2008, even though it wasn’t stated in its methodology. PPP then deleted the question from detailed releases to avoid criticism. Throughout its seemingly successful run, PPP used amateurish weighting techniques that distorted its samples—embracing a unique, ad hoc philosophy that, time and time again, seemed to save PPP from producing outlying results. The end result is unscientific and unsettling.
Is that possible? Yes. PPP is an automated polling firm, which means the respondent listens to an automated recording and responds by dialing a number ("if you’re 18-29 years old, press 1”). So it’s not impossible to imagine that a few respondents might decide to troll PPP by dialing “1” in response to every answer. For today’s North Carolina survey, those voters would be classified as white, 18-29 years old, female, very liberal, Democratic, supporting Kay Hagan for reelection, and having a “favorable” impression of every candidate—including the Republicans.
From Nate Cohn, New Republic