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Qihoo 360 Technology Co. Ltd. Message Board

  • kicfic kicfic Aug 9, 2013 1:15 PM Flag

    SOHU will pop 30% and OWN 30% if they buy Sogou

    SOHU is very attractive here. It has a long history and good fundamentals.

    Built from years’ operation, Sogou has an established sales force in search market. By acquiring Sogou’s sales force, QIHU may accelerate its search commercial development. Sogou reported $82M search revenue (64% y/y growth) for 1HQ13. We currently estimate QIHU to generate $76M search revenue in 2013. Adding Sogou will likely increase QIHU’s search revenue by three-fold. Sogou’s search gross margin was about 40%-50% vs. QIHU’s likely negative. Adding Sogou would also accelerate search’s margin improvement.

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77.97+0.53(+0.68%)Sep 16 4:03 PMEDT

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