Total revenue rose 50.3% from a year ago 3% above consensus estimates, up7.1% from last quarter being driven from MOBILE.
Operating profit was down 3.8% from a year ago.
Baidu is in an investment phase this year, transitioning to mobile Internet
The management guided no profit growth this year, implying that the full-year margin will drop another 11-12 percentage points, after falling about 14.5 percentage points in 2013.
Baidu reported total operating expenses of RMB3.13 billion, up significantly from RMB1.49 billion incurred in the year-ago quarter. Both selling general & administrative and research & development expenses were up as a percentage of sales from the year-ago quarter. The net result was a GAAP operating margin of 28.8% compared with 45.0% in the year-ago quarter.
yes very scary as they defend their marketshare - growth phase is hitting a plateau... Let's see if they can defend the castle. Always better to be the underdog. That's why I bought QIHU and now QUNR. I learned this lesson in corporate America being the underdog and kicking butt stealing marketshare at a clip. We went from less then 5% MS to over 40% when I left. Diff bus. but the same model - through put!! Fixed cost platform and how much through-put you can get across that platform. It's ok to have to spend money (tech) to better the platform but it has to defend the castle... Let's see what happens to BIDU's MS...They are monetizing their mobile bus. very well which is driving revs... sort of masking their losses in MS..