That probably accounts for the recent fall too. This is what these funds do- they accumulate get a modest amount of shares then keep unloading to drive down the price so they can pick up a much larger amount of shares at the deflated price. Than word gets out that so and so just bought a stake in this company and the price shoots up. Then the fund dumps their shares or starts selling in blocks to start the cycle over again. Works best with money-losing micro cap junk stocks.
I don't think they would be getting the capital infusion without some proof of existing orders. The 24.95 deal opens the market for even small vending machine operators to start offering credit card use without a lot of initial cash and bypasses the big distributors. Also gets rid of that pesky transaction fees that from the star received a lot of headwind. This could be the idea of one of the new recruits.