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Coldwater Creek, Inc. Message Board

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  • ResultsMatter ResultsMatter Jun 5, 2006 9:59 AM Flag

    why no sss number?

    timgoor is exactly right. See his post for the answer and please stop asking why no SSS numbers when the company's answer is available to all via the transcript / conference call. I think their answer is fair enough. They dont have enough stores for this to be meaningful. Frankly, I hope that they continue to sell more via the Internet at lower costs and greater profits.

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    • "Frankly, I hope that they continue to sell more via the Internet at lower costs and greater profits. "

      I get what you're saying but do customer demographics really support a strategy like that?

      Visited a CWTR store yesterday and it looked great, employees were friendly, even to me, and I was a *guy* in there. Plenty of women in there buying all kinds of stuff. Makes me wanna buy more CWTR, which I will when I get another buy signal. Many more women in the store than there were at chico's.

      reidallas

      • 1 Reply to reidallas
      • "I get what you're saying but do customer demographics really support a strategy like that?"

        The bottom line: investors are counting on store growth and a regional company becoming a national one. They can't do this by Internet but must build stores. So . . . I guess the answer to your question is - customer demographics do NOT support a pure play Internet strategy. I was just making the point that I have no gripes at present with their percentages and with not reporting SSS.

 
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