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Coldwater Creek, Inc. Message Board

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  • jonathan.loewer jonathan.loewer Dec 10, 2010 9:17 AM Flag

    Coldwater Crash

    I am curious if CWTR can hold this support level, or if it will fall through it today. It opened higher yesterday morning, but slowly settled back down throughout the course of the day. I am truly suprised that the "pop" yesterday morning was only 4%, but lost it so quickly into the afternoon.

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    • I just bought in today. I have a good friend who works on the store level-not upper management. She told me CWTR fired all of their visual display designers-the people who design the way the stores look, yesterday, all of them. The wholesale dismissal of design people or any group that really has an impact on the very essence of the consumer acceptance of the brand makes me think there's going to be big changes, hopefully for the better. Can anyone confirm those firings?

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