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22nd Century Group, Inc. Message Board

  • cane5 Apr 4, 2014 9:37 AM Flag

    Britain ready to ban all branding on cig packs

    Suzanne Plunkett


    By William James and Martinne Geller

    LONDON (Reuters) - Britain plans to force tobacco firms to sell cigarettes in plain packets without branding to improve public health and cut the number of child smokers, a government minister said on Thursday, dismaying the industry and delighting anti-smoking campaigners.

    The government said it wanted to leave space on cigarette packaging only for graphic health warnings, after holding a short final consultation on the issue, and said the rule could become law within a year.

    The move would make Britain the second country in the world and the first in Europe to introduce mandatory plain cigarette packets, which could prompt others to follow suit.

    In 2012, Australia enacted a groundbreaking law forcing cigarettes to be sold in plain olive green packaging with images showing damaging effects of smoking such as lung and mouth cancer.

    Tobacco is responsible for 6 million deaths a year and the World Health Organisation (WHO) estimates that number could rise beyond 8 million by 2030.

    As well as causing cancer and other chronic respiratory conditions, smoking is also a major contributor to cardiovascular diseases, the world's No. 1 killer.

    Jane Ellison, a junior British minister responsible for public health, said draft regulations and the results of a short consultation would be published as early as this month allowing enough time for the government to bring in new laws before an election in May 2015.

    The government said a review it had commissioned in November threw up compelling evidence that plain packaging would raise public health and reduce the incidence of child smokers.

    "It is in my view highly likely that standardised packaging would serve to reduce the rate of children taking up smoking," said Cyril Chantler, a 74-year-old paediatrician and ex-smoker who conducted the review. "The evidence base is modest and it has limitations, but it points in a single direction, and I am not aware of any evidence pointing the other way."

    Moves to ban branding on cigarette packets to make them less appealing to smokers, and above all children, have pitted tobacco producers against governments and anti-smoking lobbyists around the globe.

    New Zealand and Ireland also plan to introduce plain packaging while five countries have lodged a complaint with the World Trade Organisation to try to overturn Australia's laws.

    Britain's opposition Labour Party welcomed steps towards a ban on branded cigarette packets, but criticised the Conservative-led government for delaying a final decision by holding a consultation.

    "Over 70,000 children will have taken up smoking since the government announced the review," Labour health spokeswoman Luciana Berger told parliament. "How many

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    • cane5 Apr 9, 2014 10:45 AM Flag

      Britain today who else tommorrow. Also a company like ourselves needs to develop the Brand. If you are Marlboro you already have the signature name that's really moslty what you need in case this happens. For us we will have our name but the nicotine tar content etc might be in very small letters. Anyway obviously I am hoping this whole thing gets voted down cross your fingers.

    • cane5 Apr 8, 2014 2:06 PM Flag

      I also brought this article to the boards attention and not one reply. This is surely a conundrum at the very least if brands cannot differentiate themselves and that includes 22nd Century Brands !!!!

      • 1 Reply to cane5
      • a couple thoughts..
        first of all, this is just Britain..

        secondly, look at "why" they want to band "branding"..

        there would need to be some way for a company to distinguish themselves (at least by "name") and if a cigarette will have less nicotine then obviously there will be a way for this type of cigarette to be distinguished from the "pack" (no pun intended)..

        I think common sense will prevail

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