The period when you could exercise your rights ended on October 30th. The rights have now expired, you can no longer exercise them.
The point was so that the company could raise an additional $3.5 million, in order to acquire the lighting services company in Tennessee. They did raise the money, we shall see now if the deal goes through.
The problem (in my opinion) is that they raised $3.5 million in the rights offering, but they lost $2.7 million in the last quarter, so they are not really making any headway. I think they have a good plan, but they might go broke before they can implement it.
Disclosure: I do not own stock in this company. I would like to, but they are losing too much money for my comfort...