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Energy Focus, Inc. Message Board

  • the_stock_warrior the_stock_warrior Oct 10, 2013 6:08 PM Flag

    EFLI LED's

    Do they make their own LEDs for the tube lights they make or is there a supplier, if so, who? tia

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    • I'm 99% sure that they don't make their own LEDs. There are plenty of foundries in Taiwan that do make LEDs. I'm sure though that EFOI had some input to the single LED concepts for Intellitube.

    • energy efficient lighting solutions and a developer of energy efficient lighting technology. Our solutions provide energy savings, aesthetics, safety and maintenance cost benefits over conventional lighting. Our long-standing relationship with the U.S. Government includes numerous research and development projects for the DOE and DARPA, creating energy efficient LED lighting systems for the U.S. Navy fleet.
      ****Tom McAuliffe as Senior Vice President of Business Development. Mr. McAuliffe previously served as chief executive for several rapid growth technology companies in addition to serving as a top-ranked marketing executive for General Electric Company.
      In this capacity, Mr. McAuliffe will focus on developing and expanding sales and enhancing profitability of the Company's commercial and ESCO (Energy Services Companies) businesses. TEAM building- Oct. 7, 2013 -- Energy Focus, Inc. today announced the election of two new directors Michael Ramelot and Jiangang Luo to its Board of Directors at its recent annual meeting. "Not only does Michael Ramelot bring extensive financial expertise to our Board's finance committee, he brings a wealth of experience in successfully managing the transformations and rapid expansions of entrepreneurial companies, notably Flextronics International, one of the world's largest contract manufacturers. Jiangang Luo is the chairman of Co-Founder of Faith Asset Management LLC., a global investment firm focused on the clean energy sector

      "The election of Mr. Ramelot and Mr. Luo are also in accord with the Company's plan- to configure its board according to NASDAQ requirements to prepare for a return to the NASDAQ exchange at the appropriate time," concluded Mr. Tu.

      Management /sales- DO you think (TOM) , a man who was ranked No. 1 among all product and marketing managers in GE's Consumer Sector businesses , would waist his time?
      "We very much look forward to leveraging Tom's leadership skills and business wisdoms to build Energy Focus into a highly efficient, effective and creative organization as we scale up to capture the market opportunities ahead."
      Customers include national, state and local U.S. government agencies as well as Fortune 500 companies, the U.S. Navy, swimming pool builders and many others. Company headquarters are located in Solon, OH, with additional offices in Nashville, TN, Pleasanton, CA, and the United

      Sept. 23, 2013 - Energy Focus' New EF Series 300 LED Tubes Deliver an Estimated 70% Savings in Energy Costs Over Fluorescent in a Typical Retrofit Application…. EF(R) Series 300 product family of LED tubes for fluorescent retrofit applications. The LED tubes deliver an industry-leading 130 lpw (lumens per watt) efficiency. We believe that this ground-breaking product will enable us to provide a significant number of commercial retrofit customers with payback of their initial investment in as few as 2-3 years - even without rebates," said James Tu, Executive Chairman. Here just two of our EF-380 18 watts tubes can replace up to four T-8 fluorescents, saving more than 80 watts of power with a 70% reduction in energy use.

      "Energy Focus' aim is to be a leading provider of LED replacements for linear fluorescent tubes in the markets we choose to enter," said Mr. Tu. "We've achieved that goal with the US Navy's recent adoption of our Intellitube(R) military products for both existing and next generation ships, and we have gained significant momentum
      *** Market channels and distributors -Sep 25, 2013
      The company has entered into a Marketing Joint Venture Agreement with NextGen LED to jointly develop business opportunities in the commercial sector. NextGen LED is a national full-service LED Lighting Services Company with energy saving guarantee programs and in-house financing capabilities. "In the vast sea of LED manufacturers, Energy Focus brings an unparalleled history of proven technical strength”

      All Platform Affordable LED ("APALED") Lighting project for the National Shipbuilding Research Program ("NSRP"), representing over $50 million opportunity for the Company in addition to the retrofit opportunities for existing ships, over the next 10 years.
      We shipped $2.5 million of products last year against the initial $23 million Navy contract. And as we mentioned in a press release, we are well on track to more than double our Navy sales this year. We expect this business to continue to grow rapidly in the years to come. We are now targeting the government and commercial buildings market where more fluorescent tubes and troffers are used today.

      TARGET markets- - we fully expect our early entrance and dominance of this niche market to be expanded to other government maritime markets, including Military Sealift Command and Coast Guards. Together we are targeting a $500 million market within the next few years those likely to be ours we have, if we are able to execute effectively.
      According to a recent Department of Energy report on LED market, in 2012 there were only 600,00 LED based troffers sold in the entire United States that’s less than 0.1% of the whole install base for fluorescent troffers which amounts to about $964 million.
      Notably our early focus on the federal and state government buildings markets or what we call Energy Services Company or ESCO market gave us the first mover advantage that we expect to greatly spend going forward.
      We are seeing growth opportunities as our prices and performances of LED products have now become maybe highly attractive to all the verticals we are in, the government, the ESCO, and FDI, C&I markets.
      TURNING***** TIMING IS GOOD- The government business gross margin improved from negative 41% same quarter last year to 34% in the second quarter. Our commercial product margin improved from 18% in the same quarter last year to 34% in the second quarter of ‘13. The pool product gross margin improved from 42% to an impressive 55%. We also believe that the margins for our LED solutions business is on track to increase in the following quarters, and our LED products should carry a healthy margin of over 30%. For the second quarter of 2013, the company had net sales of $7.4 million,
      Gross margins were 27.4% of net sales versus last year’s second quarter gross margins of 22.2% of net sales, a 23% improvement. Cash at June 30, 2013 was $2.3 million
      Changes -1) reorganized our leadership structure to ensure that we have the right people in our team to lead and to implement strategies according to our goals and values.
      organizational health, we have developed a whole new set of missions, visions, and core value assignments
      3) three business groups according to our three target verticals - government, maritime, ESCO and C&I businesses
      4) reorganized our product development operation to ensure rapid turnaround of new products and to expertise commercialization of our next generation products, the IntelliTube.
      5) ramping up our investments substantially to make sure we capture the enormous opportunities ahead as much as possible
      6) hosted a visit by U.S. house representative ( congressmen)
      I believe his name is David Joyce. Ramping Navy and commercial initiatives. 7) our niches in the navy, the government maritime and the ESCO businesses, none of that is contingent about IntelliTube.
      8) IntelliTube is a great technology and you will have an impact on the company’s future for sure when it comes.
      9) the pipeline growth, the prospects , new leadership

      10) ADVANCEMENTS dropped prices- price point has dropped to the point where a lot of existing buildings can be our markets today. It’s simply great quality, affordable four-foot tubes that we are selling.

      11) PIPELINE Analyst questioned James TU - Executive Chairman-about the IntelliTube progress-

      - there are definitely challenges in developing a new product. But as of today, we don’t know any problem that will prohibit us in launching these products when the time is right. So, because we’ve overcome the majority over the major technical issues and we are really in the engineering phase right now. We have developed a mass producible product. So, what do I mean by the timing is right, we launch a product, we know it definitely will have a strong appeal, so the markets will address. Today, we are able to sell the four-foot LED tubes at a very competitive price, very low price, and the reason is that you are looking at thousands of manufacturers in Asia competing for this market. We will have an edge on two-foot side, because the two-foot is a smaller market, it’s still very substantial.
      12) Optimistic- If we can position ourselves uniquely and favorably in that market, we believe that as very substantial market for a company our size today. And we know we have distinctive advantages.
      13) ( PLAN coming together this month) With the distribution channel ---- NextGen LED ---- Management/Business Development/ (Tom McAuliffe) Today, as I mentioned the call, you are talking about a market, that is only point 0.1% penetrated by the LED. This market is a long way to go. And we want to make sure that we have the most competitive product leveraging manufacturing capacities today globally and launch the product, the most competitive product at the right time. So, I can only assure you that we are looking at every piece of our IP and see how we can leverage them in the right time. In the meantime, I have to say that we are focusing on building our distribution, because we need the distribution, we need the sales force to generate the sales. I can tell you that we have extremely competitive product today

    • They currently do both. they design and use outsourcing in china for some products. They do make the Intellitube product themselves. As James Tu stated 'there are thousands of Chinese factories that are making LED bulbs & will utilize EFOI superior design to stay 6mos. ahead of competition. With Intellitube made in EFOI factory in future EFOI will reverse and ship to asia.

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