Coke is on the way back. Think about those 5 splits, KO was a major play and shareholders were rewarded. People love and trust Coke, and with the Bottler deal winning positive recognition, the stage is set for a return to irrational exuberance! :o)People forget about the split of 96...KO ran again to the high 80's by summer of 98. Had KO been above 80 that Spring I believe it would have split again. But the crash and burn came late 98 and continued beyond.