Yes actually...I have been in KO since 1971 and have no intention of leaving! The past 15 years have been a struggle for sure Canoe, but the past is past. KO is no longer involved in/with the dark sides of hiding debt. I believe they are moving towards transparancy and this is another reason to be confident about buying now. Let's talk about the future w/out clouding it with poor management decisions of past administrations. KO trailed PEP by as much as $10/sh and we are confidently moving ahead. And hey...what about Diet Coke taking over 2nd place, huh...what about them apples?? :o)
But just a step back. You bought in '71. My commentary has basically been for the past dozen years. If my memory serves me well, you caught a bit of a ride when you first bought. Part of the "nifty fifty" era? Then you drove the depths with KO eventually priced at a PE of 8. Nobody gave it respect. It went up from those depths a bit, Buffett then bought in, Mr. G and Ivester concocted their off balance sheet transactions and KO soared - until the time of my first postings warning of winter.
When I look to the future, I see KO now saddled with huge bottling assets. They bought N.A. operations of CCE. That's the mundane, slow growth (if any) low margin stuff that Mr. G and Ivester laughed at when the pawned it off on unsuspecting, gullible bottler investors.
Now KO wants to be a bottler. What should that be given, a PE of 8? If you agree, then after the next year of financial manipulation, KO will have to declare the mundane profits as they really are. Will KO investors at that point be so gullible to not realize ROE for a bottler is the same as ROE for the brand? After all, KO is now back to soda - bottler with brand.
Then you have a decade long absence of marketing skill at KO. The branding has been awful. No one sings the KO song. NO uplift. No new substantial products. A decade of blah.
No momentum for your suggestion of viewing the future.
Nah... there are better places for your money with lower risk.
Another 52 week crossing is reason enough to believe KO is once again a darling of Wall Street. At this pace there will most likely be a split next year! Wahoooo! Keep buying kids! Heck...we might even see the return of MyCroft...was that his name??