Yes, KO is rising as is the market. But its multiple is compressing, as you noted.
KO is a fat, bureaucratic company selling a commodity with a management team that is hugely overpaid. In fact, KO breaks most of Buffett's rules for investment selection now.
Is this the type of company you want for a long term buy? It has missed most every beverage growth market of the past 15 years. It failed to diversify into symbiotic food and beverage channels in the sort of way needed by a behemoth in soda.
And if you think Communist China is your soda market savior, think again. They are too smart to let someone pump some gas into colored water and walk off with the fruits of communism. Arafat would. Gadhafi would. Not Hu.
A rising tide lifts all boats. But as you posted, KO's multiple is compressing, alarmingly so. The issue for you is what happens when the tide goes out (as Buffett is fond of pointing out)? Will KO continue on its travel to a single digit PE as it was prior to the Buffett investment?
Yes actually...I have been in KO since 1971 and have no intention of leaving! The past 15 years have been a struggle for sure Canoe, but the past is past. KO is no longer involved in/with the dark sides of hiding debt. I believe they are moving towards transparancy and this is another reason to be confident about buying now. Let's talk about the future w/out clouding it with poor management decisions of past administrations. KO trailed PEP by as much as $10/sh and we are confidently moving ahead. And hey...what about Diet Coke taking over 2nd place, huh...what about them apples?? :o)
Correction...KO split in 96 and ran back to 86 in 98. So...it has only been 11 years of pain and sorrow. However...as you point out..the tide went out back then in 89 and 2000...so many lost so much...not just KO holders.
"I enjoyed reading Mycroft! A very intelligent, well spoken young man. And he was crazy about Coca-Cola :o)I do wish KO had bought Quacker Oats and Gator Aid when they had the chance!"
Your reply was a reference to soup lines. I assumed you meant buying those company's would have been a bad move for KO....and I was inquiring as to why you felt that way.
I'm not sure what you are referring to. My comment re. Mycroft concerned itself with Mycroft's proclaimations to buy KO (a la his famous "back up the truck" remark).
I'm not sure what you refer to regarding acquisitions. However, on this topic, I do note that if you can't grow from organic management, why not intelligently purchase the growth? In both cases, KO has utterly failed for a decade + now.
And all during this time, shareholders have been fleeced by overpaying management.