When will the stock split and the amendment to the certificate of incorporation be effective? The key dates to be aware of are as follows:
The record date, which is currently anticipated to be July 27, 2012, determines which shareowners are entitled to receive one additional share for each share owned as of the record date due to the split. July 27, 2012 is also anticipated to be the effective date of the amendment to the certificate of incorporation that will double the number of shares of authorized common stock. The payment date (or distribution date), which is currently anticipated to be August 10, 2012, is the date shareowners of record are mailed notification of the shares received as a result of the split. The ex-split date, which is currently estimated to be August 13, 2012, is the date the common stock will trade on the NYSE under the ticker symbol "KO" at the new split-adjusted price.
"...beginning as early as two days before the record date (i.e., July 25 th ) through the payment date (i.e., August 10 th ), two separate markets for common stock of The Coca-Cola Company will trade on the NYSE. The "regular way" market, traded under the ticker symbol "KO", will continue to trade at the higher, pre-split price. Shares sold in the market at the "regular way" price will receive full value for the shares sold and the seller is not entitled to the split shares they will receive by virtue of their being holders on the record date. Therefore, the split shares are transferred to the buyers by means of "due bills"."