So, what you are saying is that if I can time it correctly I can make 100% on my money in a day. If I buy just after the stock split for $40 and then can sell to someone that is not paying attention to the stop split for $80, then I make a fortune. Is there a way to put in these pre and post split order with my brokerage. I could use a 100% gain in a day. Also, if I don't sell before the split does it mean I own less of the company? Does a company do a stock split to dilute the existing shares and then give more money to the employees. That sucks.
I know what will work and would be a really wise move for us to take advantage of KO. Just back date the check we write for the stocks to the date before the split and we will get double the shares even though we are past the date of consideration. I for one will definitely take advantage of this, little known, quirk of the rules. Good luck to all you others who hadn't figured it out.