Worked for Coke before Roberto C. Goizueta, died and the stock topped $85/share. It split 3 times when Goizueta was running Coke. Dropped like a rock when he died and the shares that just split are the same ones that sold for $85 in July of 1998. KO is a great company but it isn't magic. Stock price is directly linked to consumer sentiment (emotion).
Those of us that held shares in 1998 have waited for 14 years to get close to those valuations.