After a good run, we're seeing a pull back while the market in general is holding it's breath waiting for Bernanke and Draghi to spill the beans. Almost any time is a good time to get into KO for the long haul - just enjoy the yield, but for the short term I wouldn't be surprised to see an additional 1-2% pullback from here. I would feel comfortable adding to my position if it hit $37. Just my two cents.
I kind feel hang on a bit, maybe later next week, with the Obama celebrations, and maybe pick up some KO on the cheap. I think let the split stuff unwind and give it a breather and go back in with some nice prices.