This stock has a history of spiking after it splits it did so in 96 and has yet to spike yet,but the tell tale reason that you should be this stock for the long term is the price, especially if you reinvest divys. If you bought $2000 worth of coke at pe-split lets just say at 76 you would have 26 shares with a divy of 0.51 per quarter, which at 76 a share basically gives you $13.26 divy divide that by 76 and you would get 0.17447 shares through reinvestment. However, if you bought $2000 at 38 you would 52 shares with a divy of 0.255, which at 38 a share give you the same divy $13.26 however, with reinvestment you would divide 13.26 by 38 and you would recieve 0.3489 shares. So its simple this is a great time to start a position in coke now rather than wait for it to climb back to the 60-70 level which is inevitable and in the meantime racking up more reinvestment shares at cheaper prices as it rises back up. Just my opinion for anyone considering to start a position in KO. Good luck all.
I've held a position in KO for some time. On a cost basis I am way ahead. It's a bloody institution for Pete's sake. In some parts of the country it's the generic word for pop/soda. If you're long, as I am, it's a gold mine.