The Coca-Cola Company Message Board

#$%$, Great point, KO at 19.55 in 09 would have still left you with a loss today, just more shares. The split just tricked us all into thinking that this was not a 20 dollar stock. WRITE...

I think you have it backwards - If $19 /share had been split (2:1) you would divide the 19 by 2 (not multiply) - your value would then be twice as many shares @ $9.50 per share.....
absent this recenjt split, our $36 shares would be going for $72.....

wrong 3/20/ 09 ko was $19.21 split adjusted

completely wrong, right now, KO is trading at split adjusted $72 a share, a near double from the low of $39 in 2009.