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The Coca-Cola Company Message Board

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  • tejdem1 tejdem1 Jan 22, 2013 4:48 PM Flag

    Soda VOLUME down 5% in DEC

    Funny you mention China, India and Mexico. Sodastream is also setting up shop in these countries. They will get the heavy soda drinker that is Ko's challenge. 4.9% decrease in DEC will IMO lead to an 8% decrease in the 1st q. Sodastream sold 500,000 machines plus during the holiday season. The tipping point was when Sodastream hot the shelf's in WMT back in July. KO is going to have a hard time keeping the multiple is all I'm saying when they are about to loose many customers to Sodastream.

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