Not if you’re Coca-Cola. Coca-Cola's Coke zero (which was introduced in 2005 as the diet alternative) saw 9% growth in Coke's latest quarter. Coke has been eating Pepsi's lunch over the past few years as it has devoured Pepsi's market share in the US. While the US soda market gets smaller, Coke continues to see growth. In Coke's latest quarter they saw a 2% rise in US volumes and a 4% rise in total volume. Coke controls 41.9% of the US market, while Pepsi has 28.5% of the market and Dr Pepper Snapple has 16.7%.
Hi msimarianne, what are the prospects near term, in your opinion? Lonnnggg term I think all the beverages may go the way of the horse and buggy...still around, awfully amusing, but not much help to many.