Do You Think SDRL is a BUY, SELL, or HOLD?
Before you bug out about this,
See this Charts NOW!-- KO.4charts.me
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Not if you’re Coca-Cola. Coca-Cola's Coke zero (which was introduced in 2005 as the diet alternative) saw 9% growth in Coke's latest quarter. Coke has been eating Pepsi's lunch over the past few years as it has devoured Pepsi's market share in the US. While the US soda market gets smaller, Coke continues to see growth. In Coke's latest quarter they saw a 2% rise in US volumes and a 4% rise in total volume. Coke controls 41.9% of the US market, while Pepsi has 28.5% of the market and Dr Pepper Snapple has 16.7%.
Hi msimarianne, what are the prospects near term, in your opinion? Lonnnggg term I think all the beverages may go the way of the horse and buggy...still around, awfully amusing, but not much help to many.
Soft drink giants The Coca-Cola Company (NYSE:KO) and PepsiCo (NYSE:PEP) both announced new ad campaigns recently. Their strategies, though, could not be more different. Pepsi went the traditional route, signing an American superstar, Beyoncé, to a reported $50 million deal to promote its signature soft drink. Coke, on the other hand, did something utterly unexpected, releasing attention-grabbing ads that address the link between soft drinks and obesity.
But the real surprise is that Pepsi’s campaign has garnered a critical backlash, while Coke could be reaping benefits by more openly courting controversy.