With Cokes distribution system, it would flourish.. Twinkees, Beef Steak rye bread, ect ect. Why not enter the snack biz too, excellent products and a well run company like Coke would amplify the brand. Thoughts??
It would be a bad move at a time when they're battling the ridiculous notion that soft drinks are the cause of childhood obesity (instead of lack of exercise). The snacks would have to be healthier, like Odwalla.