I guess the more you allegedly kill, the higher the market cap?
seems like soda will be the cigarette of the 21st century, most negative health impacts are known, its a matter now of the industry vs. the public, in the end we know who wins.
Don't ban it, tax it like a cancerginic product that it is.
My point is that demand for products with adverse health effects declines over time. The companies selling these toxic products typically seek growth in "developing" countries where people either have less information or are less health conscious.
As an example I use an analogy with the Tabacco industry, which suprisingly considering the impact of cigarettes on health, there are still 1B smokers worldwide, but in the US "Smoking rates in the United States have dropped by half from 1965 to 2006 falling from 42% to 20.8% of adults"
My hypothesis would say Soda product demand will decline in developed countries over time, leading to a declining cash flow for Coke with the stock following the trend.
Truly with close to $50B in sales and a $175B market cap how much room for growth is there. Yes, I do understand they plan on selling more cases ad infinitum, primarly counting on developing countries growth of middle class.
All my humble opinion
No, but Coke depends on people drinking Tons to keep making money, the moment people do start controlling themselves, their consumption should naturally decline. That said, there will always be people that can care less about the impact of a product to ones health; to many examples to list here.
If you are anti KO. Don't purchase KO, drink it, serve it to anyone who beleives as you do. Spammers, anti American Product, person such as yourself are in need of some very serious, mental help. Please post your junk else where.