"Today, Coca-Cola has 42 plants in China and has invested more than $5 billion into the country. The company employs 50,000 local-Chinese employees. Coca-Cola plans to almost double its investment by investing an additional $4 billion into China by 2014. This money will be used to add more plants and increase its retail distribution arm.
Ahmet Bozer, President of Coca-Cola International, said:
"We want to make China our largest beverage market soon."
Coca-Cola's goal is to expand its market share. Last year, the company only had 16.6% of the soft-drink market with its Coke, Sprite and Fanta brands. Rival PepsiCo only had a 5.1% share of the market. In terms of carbonated beverages, Coca-Cola has a bigger share of the total market with 55%. PepsiCo has 32% of this market."