Well as an investor i look at KO and still see a great company that faces hard wind ( sometimes wind works for you sometimes it doesn't). KO need to diversify more and beat up the market with that. They need a takeover for new products. On the other hand Coca cola is very tasty and i like it, but we all need to diversify. So we need water, juices, water and coca cola. And that is what the sollution is for this company
They are/have done this.. think Minute Maid, Simply, Vitamin Water, Fuse etc... but 70+% of Earnings still comes from Brand CC... those other activities just are not as profitable... what we need is Stevia flavored Coke in the USA market... other markets are fine... just USA .. and we needed it yesterday !!
Except everybody is having trouble making a palatable stevia product. It gets bitter in large quantities and unfortunately Coke cola products have so much acid that they need large qunatities of sweetner to make them taste sweet. They can probably do partial Stevia soda but not full stevia products.