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The Coca-Cola Company Message Board

  • fertinheimer fertinheimer Feb 24, 2014 5:48 AM Flag

    Coke to buy into Sodastream next

    or just buy them outright. Sodastream is a growing business and profitable in its own right. So Coke can make money in all home carbonation businesses via ownership and licensing agreements.

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    • Unlikely. Aside from the fact they will have an exclusive with GreenM if anything they would license their flavors. But Soda would never take it because their margins are too thin on their device, paying royalties on their only high margin item would not benifit them. And even if they did do a license deal, it wouldn't be till a year or two AFTER the cold comes out.

      Sentiment: Hold

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