What do you think?
What about the integration into Beer?
Molson has a strong premium brand and Coors is a good middle of the road beverage.
I believe moving into coffee beverages would be a better fit. The 10% stake in GMCR could be an indication of further diversification into a growing segment.
First ... no to KO + beer. They are beverage companies that do not complement each other.
Second ... KO did not invest in coffee. GMCR will release a home machine for carbonated beverages, which prompted KO to hedge their bets by getting in on the action.
Beer sales are off for the majors. Finally the US consumer is sick of bad beer.