Granted, I don't know a lot about this, but the report said that Coke missed revenue, but exceeded earnings. Now wouldn't the earnings be more critical as revenue only shows what was made, in contrast to earnings which exceeded expectations, therefore ultimately showed a profit? If this is true, why would there be a selloff?
Revenue growth will be key to turning Coke around. I have not done any research on this but my hypothesis is that Coke has been buying back shares which would cause EPS to increase while not affecting revenue.