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The Coca-Cola Company Message Board

  • buybackerer buybackerer Jul 22, 2014 12:56 PM Flag

    KO is going to be around ...

    along time , but growth isn't going to come from soda sales . It will have to come from product development or acquisitions . In my opinion , it would be smart to take a page out of PEP's playbook and get into the snack food business . With KO's distribution power and network , it could take a popular small brand food company and make it a worldwide phenomenon. Why is the snack food business so good? Because it's a relatively cheap food product that doesn't see a huge falloff in sales during bad economic times . Why KO has resisted going to snack foods has been puzzling.

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