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The Coca-Cola Company Message Board

  • jackmaster20 jackmaster20 Aug 14, 2014 5:55 PM Flag

    KO move

    KO pays $ 2.15 billion for 17 % of Monster .......?
    Monster annual revenues was $ 2.35 billion.

    That means KO buys $ 400 million of annual Monster revenues for over $ 2 billion ....?
    On a revenues basis that's 8/10 of 1 % of KO revenues........for 2 frighin' billion dollars.

    If the CEO for KO can't steal the firm for his "friends" then he will give it to
    small specialty drink firms.

    There had better be a lot more to this deal than just 17 % or later 25 % of Monster
    going to Coke......I m thinking even if KO bought 100 % of Monster, it wouldn't
    make a different.

    David Winters was right.

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